Know your customers
You should at least have a vague idea of who your target audience is and brand yourself in an appealing way to them. Create a draft of what your customer looks like. Give him/her a name, age and personality. Find out what he/she likes. Basically, you are trying to woo this person. Question. When was the last time you went into an all pink sports bar with scented candles and flowers? … Exactly!
This is very important! When you do start your venture, try your very best to smile when you interact with potential clients even if they end up not doing any business with you. Being kind goes a long way. They might not spend money with you, but they might tell their friends about you because of your mannerisms. If you are a student of the 48 laws of power then you would be familiar with law 6: Court Attention at all Cost. Being kind is good for business!