When it comes to advertising and promoting your business this is a question that comes up from time to time especially if you are now starting out. As with almost everything in life there are pros and cons with each option. However there are a number of key points that should be factored into making your final decision:
Are you a people’s person?
You have to be 100% honest with yourself. Are you a people’s person? You may be a nice person and get along well with others but in your personal space is that who you really are? Do you like the spotlight? When you become the face and the person behind the brand there’s no fall back plan! There’s no one to blame if you mess up simply because you embody your brand. People who are the face of their brand should be confident, charismatic and comfortable with attention. If you do not fit this description that’s ok, but you may need to find someone with these characteristics or promote your brand instead. It’s about being honest with ourselves!