In 2017 it is more important than ever to have an online presence. The new generation of customers demands it! If you have any doubts about this then look at the number of people who use the Yellow Pages’ online directory (findyello) versus the traditional phonebook to find a telephone number. Some don’t even know what a phonebook is! This singular example shows us that your digital presence is more important than ever. Businesses that don’t adapt will not last.
Working on your online presence may seem like a daunting task. This is especially true if you are new or unfamiliar with promoting online. Fortunately, you do not need to be a guru to get started. You just need to approach it with an open mind and be consistent with your content.
To be successful at any endeavour you must have a plan. This can range from a detailed professional document to notes/points you jot down in a book. The main thing is to have a clear idea of what you are trying to achieve and how you are going to achieve it.
The easiest way to start your online journey is with Social Media. From there you can branch off into writing blogs (such as this one for example), Vlogs – which is the video equivalent of a blog and later on you can even consider building your own website so you can let persons visit your very own personalized place on the web. Think of it as your digital home.
Social Media is the best place to start because persons are already on these platforms and it should remain a priority in your digital efforts regardless of how many other online channels you have.