You may have a good product or service – maybe even a great one. But the harsh reality is this: No one cares about your business as much as you do. Unless you have a revolutionary new product or service you are going to have competition and no one will care about you unless you make them care.
The key is to understand that it’s not about how great your product is but rather, it’s a combination of relevant factors. Factors include:
- How you treat your customers.
- The first impression people have when they find out about you and your brand.
- The perception people have about you.
Notice that in all of these factors it’s about the people and your customers – not about you. It doesn’t matter if you make $20.00 a day or $20,000.00. Your customer is your most valuable asset. They are the life line of your business and should be treated as such.